Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 they chained a fully loaded bike – bells, basket, lights and more – to a post along a busy Soho street. They took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes.
Hudson Urban Bicycles: 365 days in the life of a bike12
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Details
- Date: 25 January 2012
- Industry: Transport
- Media type: Ambient, Online content
Credits(add credits)
- Agency: Red Peak Group, New York
- Country: USA
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