In Brazil almost 20% of the population smokes. But 80% of that population wants to stop. Instituto BemSer therefore created special ashtrays to show these numbers, and to help people quit smoking. The ashtrays were distributed in several bars in Sao Paulo.
Instituto BemSer: Responsible ashtray8
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Details
- Date: 30 May 2014
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: Dim&Canzian, São Paulo
- Country:
Brazil
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