The German advertising agency Jung von Matt is looking for art directors. To recruit them Jung von Matt is using a fresh medium. They used ‘Trojan horses’ to contact the art directors. 15 well-known photographers who regularly visit creative agencies with their portfolio were used. In the photographers’ portfolios they integrated small job ads to attract art directors. This way the message is brought directly to the target group.
Jung von Matt: Trojan horse recruiting15
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