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To reach Designers with passion for typography, Jung Von Matt created a font of their own and simply changed around the letters. So upon installation it now showed their recruitment ad instead of the usual font preview.

Probably you all know this, but Lorem Ipsum is a placeholder text commonly used to demonstrate the graphics elements of a document or visual presentation. When Jung Von Matt was searching for a new art director, they tried it via the Lorem Ipsum Generator

The German advertising agency Jung von Matt is looking for art directors. To recruit them Jung von Matt is using a fresh medium. They used ‘Trojan horses’ to contact the art directors. 15 well-known photographers who regularly visit creative a