Kombispel, the Swedish scratching lottery, launched this funny campaign. The people of Sweden are sick and tired of scratching their windshields every morning, but they should still enjoy scratching lottery tickets. That’s why they’ve placed these free lottery tickets on windshields right before it started to snow. When people scratched their windshields in the morning they saw this message appear: ‘ Scratching should be fun’. Not sure if everybody likes others touching their car though.
Kombispel: Scratching should be fun17
Sea Life Scheveningen: Raincampaign
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- Date: 20 February 2012
- Industry: Leisure & Events
- Media type: Ambient, Outdoor
- Agency: BerntzonBylund, Stockholm
- Country: Sweden
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