Fresh Green Ads is a new initiative of the Amsterdam based agency Misterwilson. For the Sea Life centre in the city of Scheveningen they made this ‘raincampaign’. People mostly visit the Sea Life centre on rainy days, so on those days they need to advertise for it. Because of a special chemical the campaign is only visible when it rains and disapears when the streets dry up. The ad says “SEA LIFE laat je niet meer los” meaning nothing more than “SEA LIFE never lets you go”.