A picnic is great, but how about a huge french picnic? LG France, came up with this crazy idea to promote its new (giant) refrigerator, the Platinum II. They flled up a huge tanker with all kind of provisions for a giant picnic held in Paris. The tanker was covered as it was a refrigerator. Nice idea, but not really effective if you think that only a helicopter or people standing on a bridge above the canal could see the boat was transformed into a fridge.
LG: Huge Refrigerator13
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- Date: 21 March 2011
- Industry: Consumer Electronics
- Media type: Ambient, Outdoor
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