In Argentina men almost never do the dishes. Magistral, a famous dishwashing product wanted to change this. They wanted to prove when men do the dishes, absolutely nothing happens to them. After a medical examination, all men were handed a certificate that said they are capable of doing the dishes.
Magistral: Medical examination4
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- Agency: Grey, Buenos Aires
- Country: Argentina
- Executive Creative Director: Diego Medvedocky
- Creative Director: Hernán Kritzer
- Creative Director: Lisandro Cardozo
- Executive Account Director: Florencia Pereyra
- Account Director: Jorge Villar
- Account Executive: Giselle Ezeiza
- Account Executive: Nazarena Longo
- Planning Director: Sol Martin
- Agency Producer: Juan Carlos Barrios
- Agency Producer: Julian Sanchez
- Director: Julieta García Casalia
- Executive Producer: Patricio Alvarez Casado
- Executive Producer: Ezequiel Ortiz
- Producer: Chino Fernandez
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