There are a lot of non-profit campaigns to make people aware that drinking and driving don’t go to well together. But this campaign is by far one of the most creative so far. The ‘Pissalyzer’ is a little black square installed in the urinals. If you pee longer than about 25 seconds (the average, supposedly, if you’ve drunk one pint of beer), a message magically appears in the box recommending that you take a cab home.
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Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 16 May 2011
- Industry: Non-profit
- Media type: Ambient
- Agency: Publicis, Milan
- Country: Italy
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