To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe”. To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Mercedes-Benz: Blur37
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Details
- Date: 21 November 2011
- Industry: Automotive
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: BBDO, Toronto
- Country: Canada
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