Mercedes-Benz launched the new Atros in 2012 and decided to give it a boost. They were focussing on existing truck drivers and found a great way to reach them. Because what can only truck drivers see? Right, the top of a car. So Mercedes and their agency created cool stickers and put them on several cars that were driving around in the streets..
Mercedes-Benz: Car rooftop sticker17
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Details
- Date: 14 January 2013
- Industry: Automotive
- Media type: Ambient, Outdoor
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