Well that’s something you don’t see everyday.. Navarro Correas is an Argentinian wine, positioning itself as a wine created by artists. Together with Leo Burnett they created a structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine. The cells were filled whenever a person sent a text message. In the end an image appears, you know who?
Navarro Correas Wine: Art with Wine7
Heineken: Interactive Bottle
Heineken: The Better Halves
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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- Date: 4 December 2011
- Industry: Alcoholic Drinks
- Media type: Ambient, Technology
- Agency: Leo Burnett, Bogota
- Country: Colombia
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