Peter MacCallum Cancer Centre is one of the world leaders in cancer treatment, research and education. Australian based ad agency CHE placed these carved out boards at the beach that show the following text when the sun shines: “Take a break from the sun”.
Peter MacCallum: Take a break from the sun21
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Details
- Date: 23 March 2010
- Industry: Healthcare
- Media type: Ambient
Credits(add credits)
- Agency: CHE Proximity, Melbourne
- Country: Australia
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