Fretex is a second hand clothing chain operated by the Salvation Army. The coming collection of Fretex are the clothes people are wearing today. To promote Fretex they installed a fashion runway at a central subway exit and used the passengers as their models during Oslo Fashion Week. The “models” received gift cards and were encouraged to support Fretex by donating clothes. Probably not everyone will like it but a stunt like this is worth the risk.
Salvation Army: Fretex surprise catwalk12
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