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Many people don't know you can donate more than just clothes to the Salvation Army. They accept toys, kitchenware, furniture & old electronics. To convey this message to the target group, being the people that already donate clothes, they slightly adjuste

Fretex is a second hand clothing chain operated by the Salvation Army. The coming collection of Fretex are the clothes people are wearing today. To promote Fretex they installed a fashion runway at a central subway exit and used the passengers as their mo