Crufts is the world’s largest dog show, and currently taking place at the Birmingham NEC, until Sunday. To highlight its sponsorship of the event, Samsung has created the ‘Samsung Dream Doghouse’, a futuristic take on a kennel that can be see at the tech firm’s stand.

With a grass covered treadmill, hydro pool, automated feeder and designer interior (complete with a mounted Samsung tablet and paw print pillows), the doghouse is anything but essential, but given the limited link between the brand and dogs.