In Argentina almost one person dies in a traffic accident every hour. Most of them crash when overtaking other vehicles and not seeing the oncoming traffic. Samsung decided to tackle this problem and made the Samsung Safety Truck. The truck has a built-in wireles camera in the front, broadcasting the images to a huge screen pasted on the back.
Samsung: Safety Truck11
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Details
- Date: 23 June 2015
- Industry: Consumer Electronics
- Media type: Ambient
Credits(add credits)
- Agency: Leo Burnett, Buenos Aires
- Country: Argentina
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