Samsung aimed to reconnect two generations, preserving the future of “Made in Italy” and fostering a new generation of Italian artisans. Samsung used their technology to connect great handcrafting masters and young talents, innovating Italian heritage and teaching ancient crafts in a smarter way.
Samsung: Maestros Academy7
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 17 August 2014
- Industry: Consumer Electronics
- Media type: Ambient
Credits(add credits)
- Agency: Leo Burnett, Milan
- Country:
Italy
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!