Samusocial invited people to replace their voicemail message with a homeless person’s plea for help. To do so, they invited four homeless people to record their very own message in which they raised awareness about the action. A platform was created, in partnership with Belgium’s 4 biggest phone operators, on which people could simply replace their voicemails in a few clicks… Thus turning Belgian voicemails into a huge, free media opportunity.
Samusocial: Voicemail23
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Details
- Date: 8 February 2013
- Industry: Non-profit
- Media type: Ambient
Credits(add credits)
- Agency: McCann Lowe, Brussels
- Country: Belgium
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