As leaders in sustainability, the World Wide Fund for Nature (WWF) and Sanlam have spearheaded an initiative which aims to educate the South African public on what they can do to help conserve water. To reconnect urban water users with the ultimate source of water - healthy catchments areas, a custom-made Journey of Water educational installation is being taken to key locations around the country.

For the first Journey of Water activation at King Shaka International Airport, passersby were encouraged to interact with the installation to experience the “journey of water” and see how their entire economy is dependent on living landscapes as well as to see how and why the natural environment is the key of the journey of water. Personnel were on hand to explain the installation and invite people to visit the Journey of Water website and social media platforms.