The famous word game Scrabble is losing it’s popularity over the years. Ogilvy & Mather Bogota got challenged to bring this game back to the top of mind. What did they do?
They went to the most popular buildings in Bogota and used their company names to create new words in the same typeface. In that way they could show that Scrabble is a game that is fun, easy and able to be played anywhere.
on the images below you can see the Centro Comercial (with an extra CASA), and City TV (with an extra AUTO).