Because every word deserves to be complete, Scrabble restored incomplete words throughout the city of Madrid. Name signs which weren't repaired due to the economical crisis were given an iconic Scrabble makeover.
Scrabble: Saving words11
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Details
- Date: 25 June 2014
- Industry: Leisure & Events
- Media type: Ambient, Outdoor
Credits(add credits)
- Agency: Lola / Lowe and Partners, Madrid
- Country:
Spain - Executive Creative Director: Chacho Puebla
- Creative Director: Francisco Cassis
- Art Director: Aida Pozuelo
- Art Director: Marta Expósito
- Copywriter: Sandra Cano
- Producer: Marie Gilot
- Account Executive: Jaime De Arostegui
- Account Director: Rocio Abarca
- Client Service Director: Daniele Cicini
- Agency Producer: Natalia Cambra
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