The most recent experiential stunt from Sprite Brazil’s long-running “Refresh Your Ideas” campaign is a powerful shower on the beach in Rio de Janeiro that looks like a drinks dispenser. This is such a simple idea and is bound to get people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach.
Sprite: Refresh Your Ideas38
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- Date: 10 May 2012
- Industry: Non-Alcoholic Drinks
- Media type: Ambient, Outdoor
- Agency: Ogilvy & Mather, São Paulo
- Country: Brazil
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