The campaign was launched in the lead up to the Rugby World Cup held in New Zealand in 2011. Steinlager released a limited run of the White can, first introduced in 1981 and discontinued in 1992, to build historic connection with the first Rugby World Cup held in 1987.
Details
- Date: 21 February 2012
- Awards: 1
- Industry: Alcoholic Drinks
- Media type: Ambient
Credits(add credits)
- Agency: DDB, Auckland
- Country:
New Zealand
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