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2015 marks the 110th anniversary of New Zealand's inaugural rugby tour of the UK, in which the team, affectionately known as the Originals, won 34 out 35 games on tour and put New Zealand on the map.

New Zealand’s binge drinking culture makes headlines most weekends, accordingly Steinlager has launched a cleverly crafted TV campaign that employs humour to get the message across created by DDB New Zealand.

The campaign was launched in the lead up to the Rugby World Cup held in New Zealand in 2011. Steinlager released a limited run of the White can, first introduced in 1981 and discontinued in 1992, to build historic connection with the first Rugby World Cup