“A pack of education” is offered in a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines they added a pack of education label, allowing customers to easily donate their money for a pupil’s education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good.
Teach for India: A pack of education8
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