On the website of We lost our Gold you can find a treasure map. There is a wooden chest buried somewhere within the five boroughs of New York City, and it is filled with $10,000 in U.S. currency. If you want it, you can decode the videos presented on their website. If somebody finds it, it’s all his/hers.

There has been quite a bit of buzz about who might attempt a wild stunt like this. A large corporate sponsor eager to generate buzz through viral marketing? Perhaps a promotion for New York City tourism? Not at all. According to a recent write-up in the New York Times, We Lost Our Gold is a completely independent venture, conceived by two Brooklyn-based guys, one a puppetmaker and one a freelance video editor, who would like to remain anonymous for now.