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The campaign, in which AmEx invented a shopping holiday for American small businesses during the all-important Thanksgiving weekend -- a period that had previously only been a big event for national retailers and big-box stores.
American Express is highlighting the benefits of their Charge Card with “Don’t Take Chances. Take Charge”. The advertising campaign uses images of everyday objects with happy or sad faces. The campaign is designed to illustrate how the Amex charge card ca
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