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To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed.

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes w

This is a nice optical illusion made for laundry detergent Arial back in 2006. If you get closer to the billboard, the stain simply disappears. The tagline that goes along is: “Disappears easily”.

The laundry detergents Ariel washes realy soft. So soft that even the billboard gets soft. Super doux is French for Super soft.