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When most agencies are briefed to create fame and content around a music festival, they often go down the route of inviting an 'influencer' along for a freebie. But we decided to challenge one to break into it instead.
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As dusk falls on Cuban Independence Day (20th May) giant bats came alive in Rotterdam, The Netherlands. Bacardi presented their new logo in collaboration with Fitzroy Amsterdam and artist Friedrich van Schoor. Friedrich made a next level projection video
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Bacardi has a bat as its logo and the rum is known for the mojito cocktail. For this print advertisement they used a cool water effect to create the logo, which splashes out of the glass.
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