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Beans riding in a gilded carriage, a tomato being fanned on a chaise lounge and a pepper relaxing in a bathtub

Watch “The Scarecrow,” the companion film for Chipotle’s new app-based game. Very nice short video. You can then download the free app and play the game. Watch the making of after the jump.

This commercial is based on Coldplay’s song ‘The Scientist’ performed by country music legend Willie Nelson. As a short film named ‘Back to the start’ it tells the story of Mexican restaurant Chipotle and their return to the