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Claro is a South American telecom brand, after entering the Costa Rican market they wanted to gain marketshare by reaching out to the prepaid users. The brand wanted to enter the world of soccer through sponsorships. But because every inch of a soccer sta

‘ There’s a time in life, where the last shall not be the first ‘.. With this filosophical scentence this commercial for Claro, a mobile operator, starts. In the video you see a boy running. Not so special you’d think, but when he