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Leo Burnett Detroit released their inner prankster to promote GMC's new, professional certified service. “Only For GMC” involves eight hidden cameras, a hovercraft, a jetpack and a team of well informed, yet temporarily confused certified service experts.
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In 2014, GMC Canada's 28-year sponsorship of the Calgary Stampede needed a seriously kick in the pants in order to recapture the attention and interest of a critical truck buying audience. Enter ProShot. A mere 117’ long, 35’ high re-imaging of the classi
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