Archive

About a year ago, Bosse Elfgren asked Lidl on their Swedish Facebook page why he should drink German milk. Recently, he got his answer printed on all of the retailer’s milk cartons across the whole country.

Swedish diners were treated to a nine course Michelin inspired meal for a cut price of 495 kronor or $78 in a Stockholm restaurant. It was even more surprising when it was exposed as a publicity stunt for German budget supermarket chain Lidl.

In this commercial a certain product from Lidl supermarkets meets the Italian composer Vivaldi. Can anyone guess about what product we are talking? If you don’t really like the commercial you can at least enjoy some great music.

Quality can be delivered at low prices, this is a message Lidl supermarkets wants to convey to the public. First class passengers on airplanes are a target group that might not believe this, that why they served a similar meal to all the passengers on a p

In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distance