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Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special cover featuring actress Giovanna Ewbank. The issue also came with a set of Deep Clean wipes, so readers could rub the makeup off her face.

Neutrogena, a suncream brand, offers protection from the sun in and outside of the water. To illustrate the product's benefits, they developed the first radio station designed to be listened to exclusively under water.