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Re-born to be alive is a nonprofit organisation that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussions about the topic and bring it closer to the public. The ultimate goal of the organization is t

South Africa has one of the worst Organ Donation rates in the world, with less than 0.3% of the population registered as donors. There are currently 4300 patients on the waiting list.

The Organ Donor Foundation of South Africa needs people to register. One person can save as many as seven lives. This TV ad illustrates the harsh reality that by not becoming an organ donor, you’re potentially taking another life with you when you d