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In ‘Free Spirits’, a brand-new mini-docuseries by Primus and Haacht Brewery, Primus has portrayed like-minded nonconformist spirits. People who follow their own path and make conscious choices in their lives. They choose not to fall in line with everyone
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Macho or metrosexual, beard or no beard, ... Primus, a quirky Belgian beer brand, believes that guys should rebel against these confusing trends and follow their instincts. They came up with "Bartinder", a mobile stunt using Tinder. They made profiles of
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