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How can you make women aware of the danger of muggings? They should take care of their purses, and this was communicated with a fun direct mailing.

This is a print ad for the Romanian Road Police in collaboration with Autoshow Magazine. The copy says: ‘The faster you go, the faster you arrive there.’ The word ‘there’ is implying the coffin that has been placed on the gas pedal

In Bucharest (Romania) the agency Mercury 360, came up with this cool idea. Their briefing was to be original in making men aware (those who mostly drink and drive) of their incapability to drive. They made these special designed stickers to remember them