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The Santa Casa da Misericórdia (Holy House of Mercy) is a Portuguese charity founded in Lisbon in 1498 by the Queen Leonor of Portugal. This print advertisement was made by advertising agency HDG Azores with the following tagline: We have liked helping Te
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This print campaign for Santa Casa Hospital advises people not to dream with Freddy Krueger or not to dive with white sharks. Why are they doing this? To convince people not to waste their blood but to donate it to the hospital.
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