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The goal for this campaign was to spread the legend of Sapporo beer beyond the sushi bar. Therefore Dentsu Inc, created a motion projection, were people could let their shadow be transformed into a giant legendary Japanese character. Three characters were

Sapporo beer, one of the most popular brands in Japan. It is brewed in Guelph, Canada. The Canadian market is being given a new appreciation of the brand’s cultural heritage through “Legendary Biru” (biru is Japanese for beer), a 2 minute commercial explo