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Print Tech collective, Novalia and ad agency Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface.

Awesome spoof of Schwartz on the Sony Bravia commercials . The depiction of this idea has been beautifully filmed with hessian sacks of exotically-coloured spices blasting in sequence, with the classiness underlined by a well-judged piano score.