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To raise awareness and donations for elderly people and holocaust survivors in need, McCann Tel Aviv, "caught" the entire nation in the exact moment when they were able to understand how it feels like to be really hungry. Yom Kippur, also known as Day of

Every year thousands of elderly and holocaust survivors in Israel are forced to endure the harsh Israeli winter and suffer the cold because they cannot afford heating their own homes. To correct this, McCann created RootSwitch.

In Israel there are thousand of elderly people who don’t have anything to eat. And there are thousands of youngsters who don’t really care, but who love vintage clothes. So McCann, Tel Aviv found a way to combines these 2: ‘Donate with s