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These print ads for the Surfrider Foundation Europe, quite strikingly explain that what we dump into the ocean will eventually end up in the food chain.

Surfrider Foundation Europe is an association created in 1990 by surfers who want to protect the ocean and its coastlines.

The digital spot features a whale swimming through a sea of plastic pollution desperate to reach the open surface. The whale soon becomes completely coated with plastic debris as he breaches through a floating bed of plastic bottles, bags, and soda rings,