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Terry Bradshaw appeared at the Super Bowl this year with a stain on his shirt, Twitter went into overdrive.

The new print ad for Tide is pretty cool. How do you illustrate a stain remover in a print ad? By letting the reader remove the stain himself. Some advanced folding techniques are required to make this ad work.

Only mentioning what the product really is about, that’s an art. In these images they only show the clothing and with these clothes they are illustrating people. Very simple with a touch of genius to it. Mixed colours can tell great stories.