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To promote the American hit series ‘True Blood’ these custom umbrellas were designed to protect vampires from the light of day.
To launch Season 3 of the HBO series True Blood, DRAFTFCB Auckland created the ‘I Am Vampire’ website. We invited fans of the show to visit, register themselves as vampires and tell their story. We then created a full-page press ad, listed all the names o
True Blood is an American television series about vampires, and this is such a simple but genious idea to promote it.
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