Clothing brand Benetton is know for it’s shocking campaigns. In the past they’ve played on religion and homosexuality, in this campaign they are using world leaders. Mortal enemies kissing each other accompanied with the message ‘Unhate’. We’ve chosen the Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo as first image because Benetton already pulled this image from their campaign because the Vatican wasn’t amused at all. After the jump you can find more world leaders kissing each other and the official TV-spot as well.
Benetton: Unhate34
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Details
- Date: 18 November 2011
- Industry: Fashion & Clothing
- Media type: Billboard, Print, TV Commercial
Credits(add credits)
- Agency: Fabrica, Treviso
- Country: Italy
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