Benetton breaks with the past near 50 years with a campaign which for the first time links advertising of its fashion collection with the social values for which the brand has become so famous, introducing well known individuals with a social agenda as “brand ambassadors” to model a collection with the strongest focus yet on colour.

The campaign talks about colour through the original stories of a cosmopolitan team of “faces”, who have given us their personal interpretation of colour, in a chromatic reflection of the talent and personality that have placed them in the limelight around the world. Nine different personalities with a story to tell, united by a cosmopolitan spirit and social commitment, in line with the fundamental values of Benetton Group.