Danerolles is a brand of ready to bake pastry. With this billboard they want to promote their croissants by shaping the billboard as a croissant, simply by rolling it up. The idea is really good, the image looks a bit like it’s photoshopped, but Y&R Amsterdam confirmed it is in fact real.
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
The NetherlandsDo you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!
