McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette.

The inspiration for the "Follow the Arches" campaign came from noticing that all over Canada, there were different road signs for McDonald's resturants, but the branding was inconsistent. Cossette created a billboard style based on the actual logo, directing drivers to follow the curves of the "M" in the arches in whichever direction they need to go.