McDonald's is adapting its Golden Arches logo into directional signage for its restaurants, in a campaign out of Canadian creative agency Cossette.

In this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the tra

To promote a film festival about old films, Cossette Toronto put the past into the hands of the new generation. They've managed to use Instagram in a complete new way and turn it into a virtual time machine.

Cool series of commercials for Oatmeal Crisp, the cereal brand from General Mills. Below you’ll find three absurd yet funny videos made by Cossette, Toronto. “Oatmeal, the ultimate crunch”. Click “read more” to see the rest o

This summer, Canada recorded several days over 34°C/93°F. So McDonald’s asked: How do you keep Canadians refreshed during these heat waves? With an ice-cold beverage of course. But on those hot days, people aren’t always that active and willing to g

McDonald’s and Cossetten, Vancouver have created a remarkable piece of artwork. They put 4,000 Canadian dollars in a seven-foot tall ice sculpture. The coins were shaped into McDonald’s famous Golden Arch and people were given the chance to get one

These bricks are coupons for the Iron Kore gym in Toronto Canada. Those who are strong enough to carry the brick to the gym will get the discount.

McDonald’s helps the people in Toronto to cool off with these specially designed beach umbrellas. They used the straws and drink covers to assemble them. It is a part of McDonald’s Drink Days promotion. Thank you for the tip Cedric Sayous.